We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.

City Philanthropy

A Wealth of Opportunity

CASS Charity Talk 4: How to make fundraising effective, legitimate and ethical

6:00 pm
How to make fundraising effective, legitimate and ethical
After the many legitimate criticisms of charity fundraising, how have charities responded to the increased formal and informal regulatory environment? In particular how have they maintained and hopefully increased income? Lynda Thomas, a fundraiser before being appointed to her post and someone with influential evidence and opinions to the critical debate, will address this from Macmillan’s perspective. Stephen Lee will respond giving more broadly based advice from his extensive practical and academic knowledge.


All Talks are chaired by Professor Ian Bruce CBE, President of the Centre for Charity Effectiveness, Cass Business School, City University London. They take place at Cass Business School, 6pm for 6.30pm and include a buffet and drinks reception.
Register here.


106 Bunhill Row
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