We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.

City Philanthropy

A Wealth of Opportunity

Flying Trader raises £70k for charity from his helicopter over London

Sep 18th 2017

City trader and philanthropist Greg Secker piloted his self-built helicopter over London this month raising £70k to rebuild the Philippine village flattened by the 2013 Haiyan Typhoon.

The money was raised through the donation of brokerage fees from the day’s trading which made traders a 4.4% profit, as well as through the sale of tickets to visit the village when it is officially opened.

The first phase of Secker’s project is to build 100 storm proof homes and already 71 have been built with the help of events such as the Flying Trader and through regular donations from Secker’s Knowledge to Action group that now has 22 companies around the globe.

“This project is about more than building houses – we want also to educate children and create businesses so villagers have a sustainable community,” Secker says.

Some of the buildings are already being used as classrooms, educating 125 children, and a new pickled papaya business is providing an income for local women.

Secker aims to raise £1m this year through regular Flying Trader events and other fundraising events as well as continuing with corporate donations.

Secker believes more businesses should be donating more to charity and he has published You Gov research this week through the Greg Secker Foundation,that finds 42% of Brits believe UK businesses should give at least 1-5% of annual profit to charity by law.

Secker, whose own business gives 17% of pre-tax profits annually, says: “UK businesses are already doing excellent work for the third sector, and the government’s tax relief incentives are certainly a step in the right direction. However, what these results show is there is public appetite for more, both morally and legally.”

The research – conducted among more than 2,000 British adults (+18) – explored public opinion on whether UK businesses are doing enough for charities. The results suggest many UK businesses are missing a trick by not focusing more of their efforts on philanthropic activities. 

The findings revealed donating a small percentage of annual profits (up to 5%) to charity would significantly better the image of the business to consumers. They showed If consumers knew a UK business gave 5% of its annual profits to charity then:

  • 43% would have a more positive opinion of the company
  • 20% would use this company over competitors companies
  • 17% would recommend the company to friends/family

Pro bono support and upskilling community members is also seen as important for a company’s image and sales the research shows.

Secker says: “Time and time again we see the benefits a thorough corporate social responsibility programme offers businesses, with the figures here speaking for themselves.By simply donating a small percentage of annual profits to charity, businesses are able to increase brand loyalty, positively shift perceptions, and increase their potential customer pool, all the while helping a good cause. We would just like to encourage businesses to keep the third sector in mind because helping out is good for business.”

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