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City Philanthropy

A Wealth of Opportunity

Lord Mayor's Appeal adopts multi-year strategy towards A Better City for All

Nov 27th 2017

The Lord Mayor's Appeal that launched last week to help one million people thrive is departing from previous appeals by taking a multi-year approach, supporting three charities over three years rather than an annual partnership.

The new strategy  will work with current and future Lord Mayors of the City of London to create A Better City For All. It will work on four key areas to build a City that is 'inclusive, healthy, skilled and fair' with the overall aim of making the capital a better place to work and live. 

The strategy was launched at The Mansion House and hosted by Lord Mayor, Charles Bowman (pictured Centre) and Aldermen Peter Estlin (left) and William Russell (right), to an audience of hundreds of CEOs and senior leaders from the City of London.

The Appeal will support Place2Be, a national children's mental health charity, OnSide Youth Zones to introduce new ‘Youth Zones’ in London, and The Samaritans.

Funding from the appeal donated to Place2B will help 180 schools in London to meet the needs of their most vulnerable children by equipping school leaders with the skills and knowledge to develop their school’s mental health strategy. It aims to reach 81,000 children. The partnership will also help Place2Be to support the recruitment and training of volunteer mental health professionals who will work with 20,000 children and young people in schools over a five-year period.

OnSide Youth Zones will offer high quality mentoring, personal development and employability skills training to ensure young Londoners are future-ready, partnering with local voluntary organisations to provide a range of inspirational and developmental activities. The first Youth Zones will be in Barking and Dagenham, Barnet and Croydon with additional plans in progress for two more.

Funds raised for Samaritans will be put towards developing a revolutionary online programme, Wellbeing in the City, for the City workforce to encourage employees to take care of themselves and to listen and be there for others – supporting people when they feel isolated and alone, and saving lives. It will also create new volunteering opportunities in the City.

Lord Mayor Charles Bowman said: “This multi-year programme is unique. I am very excited to be the first Lord Mayor involved and I look forward to seeing the positive impact our new partnerships will make.

“We have thoroughly researched the issues which need to be tackled by speaking with hundreds of organisations in the Square Mile. It’s about working together and exchanging ideas to really make London a better city for all.

“All the charities we are supporting are leading on such important causes, helping people locally and nationally, which I will fully support in my year in office.”

Caroline Wright, Lord Mayor’s Appeal Director, said “We aim to have a transformational impact on people’s lives by working on three groundbreaking projects with fantastic charities, as well as running our own initiatives, such as thought leadership programmes, to find the solutions to some of London’s most pressing societal issues.”

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