Londoners are more likely to engage with this year’s Giving Tuesday, a global day of giving which takes place on December 1st, according to a new survey from the Charities Aid Foundation (CAF). The survey found one in three (35%) Britons said they are likely to make a donation as part of Giving Tuesday but this rose to 45% among Londoners.
The survey also found that more than one third (36%) of Londoners are likely to promote Giving Tuesday across social media, compared to a fifth of Briton’s overall.
Giving Tuesday originated in the US, in 2012, as an ‘antidote’ to the consumer focused days dubbed ‘Black Friday and Cyber Monday’. Giving Tuesday was held in the UK for the first time in 2014 and saw over 800 partners including BT and Facebook take part. The day saw a 270% increase in charitable donations compared to the same day on the previous year.
This year’s Giving Tuesday already has 1,100 official partners.
John Low, Chief Executive of CAF who are the lead organisers of Giving Tuesday in the UK, said: “#GivingTuesday is an antidote to the seduction of Black Friday and Cyber Monday. It embodies the real spirit of the festive season – which is giving, not just shopping. It is clear from the evidence that the UK's wonderfully strong charitable tradition is thriving. Indeed, it is something to be incredibly proud about.
“Thousands of small acts of kindness can transform lives and #GivingTuesday is a time for people to rally around those precious local causes and help those who are in need. It is a chance to embrace the very generous culture that lies at the heart of the UK – and people are doing just that more than ever this year.”