The American movement for businesses to Pledge 1% of their equity, product and employee time for community benefit has arrived in the UK. Building a movement of corporate philanthropy the Pledge 1% campaign is dedicated to making the community a key stakeholder in every business and integrating philanthropy into business globally.
We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.