We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.

City Philanthropy

A Wealth of Opportunity

Corporate giving: NPC’s practical guide for corporate funders

Aug 20th 2012

Lena Baumgartner, Rachel Findlay and Clare Yeowart

This guide for corporate funders provides practical guidance for funders to help them make the most of their giving while at the same time meeting their strategic and business objectives. It is designed to be a useful tool for a whole range of corporate funders – from those who are new to corporate giving to experienced funders reviewing their strategies. It is a practical manual, and different sections will be relevant to funders at different stages of their giving.

The authors argue that this is a turbulent time for the voluntary sector as charities are facing severe funding cuts, while more people are in need of their help. In these difficult times, businesses can provide much-needed support to the communities in which they work. But it is more important than ever that charitable funding is spent as effectively as possible and that corporate funders understand the impact their donations have.

November 2011, 35 pp, Free to download at: http://www.philanthropycapital.org/download/default.aspx?id=1169

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