The changing faces of philanthropy. Photo: Creative Commons/Rowan Farrell
A recent survey published by the Association of Fundraising Professionals - Greater Philadelphia Chapter has revealed that the face of philanthropy is changing.
The survey, Faces of Philanthropy: Who Are They Really?, invited fundraisers to share their insight on philanthropists. It has revealed that donors are likely to be younger, and more culturally and ethically diverse. 62 percent of 77 respondents agreed with the statement "the faces of philanthropy seemed to be getting younger". Respondents also agreed that their donors are more racially, socially and culturally diverse than ever before. The report and its respondents speculate that social media has played an important role in increasing awareness for causes within different audiences.
To read the full survey results click here