The Social Investment Consultancy
London. March 2010. 6pp.
In January 2010, the Social Investment Consultancy (TSIC) polled approximately 500 high net worth individuals and found that they were not only keen to support revenue generating activities, but were prepared to finance them.
For organisations without charitable status they are even prepared to sacrifice tax deductibility to do it. The poll’s key finding was that less than 5% of high net worth individuals in the UK would be deterred from making a philanthropic gift to an organisation if it went toward revenue generating purposes. Over 40% would be more likely to make the gift.
This result is significant because it shows that donors are interested in helping to make charities more sustainable. If solicited, a large percentage of donors would invest in a charity’s ability to become more self-sufficient.