We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.

City Philanthropy

A Wealth of Opportunity

Finance Revenue Generation in The Third Sector

Jun 23rd 2012

The Social Investment Consultancy
London. March 2010. 6pp

In January 2010, the Social Investment Consultancy (TSIC) polled approximately 500 high net worth individuals and found that they were not only keen to support revenue generating activities, but were prepared to finance them.

For organisations without charitable status they are even prepared to sacrifice tax deductibility to do it. The poll’s key finding was that less than 5% of high net worth individuals in the UK would be deterred from making a philanthropic gift to an organisation if it went toward revenue generating purposes. Over 40% would be more likely to make the gift.

This result is significant because it shows that donors are interested in helping to make charities more sustainable. If solicited, a large percentage of donors would invest in a charity’s ability to become more self-sufficient.

Read an article about the report in the Philanthropy UK Bulletin
Free download of the report available from the TSIC website

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