This report is a summary of findings from a project funded by the Hazelhurst Trust
to examine how philanthropists are influenced and encouraged or discouraged in their giving. It is informed by expert interviews and workshops with key organisations dedicated to developing greater philanthropy in the UK (NPC, The Philanthropy Workshop, Philanthropy Impact, Beacon Awards for Philanthropy, and Ten Years’ Time).
New Philanthropy Capital (NPC) map three common donor journeys to help identify the inflexion points which may result in donors deciding to give more or less. NPC also present two non-linear theories of change for more and better philanthropy to clarify the process of change and develop a common understanding to help organisations understand their role in this.
NPC state that previously unpublished research from Scorpio Partnership
shows there is the potential to unlock an additional £4bn of private wealth for public good if there is a step change in giving behaviours. Moving towards this ambitious goal will require a wide range of coordinated activities by all the organisations working in the philanthropy sector, say NPC.
This report is the start of a discussion about how this can be achieved and NPC hope this report will stimulate further conversations, understanding, funding and ultimately, more and better philanthropic giving.
Download a copy of the report in full here.