UK Giving 2014 provides an update to the annual survey carried out by the Charaties Aid Foundation, which presents the latest research on individuals' giving to charity – what social actions people do, how much is given, who donors give to and how they give.
In addition, they also look at - the penetration and usage of technology to give, as well as views on barriers to giving, and why people don’t give on a planned basis.
The key findings from the 2014 report include:
- Eight out of ten people (79%) participated in at least one charitable giving or social action activity in the 12 months prior to interview, with over half (57%) having done so in the last month
- Those aged 16-24 are the least likely to be involved in charitable giving or social action, with only 42 per cent having participated in any of the activities during the previous month, whilst those aged 45-64 are most likely to be involved, 63 per cent having done something
- The typical monthly amount given by a donor in 2014 was £14. This level is similar to the typical gift recorded over the ten years of UK Giving, when it has ranged from £10 to £15
- The estimated total amount donated to charity by UK adults in 2014 is £10.6 billion
- As has been the case for the entire lifetime of UK Giving, ‘medical research’ is the cause supported by the largest proportion of donors (33% in 2014), followed by ‘children and young people’ (30%) and ‘hospitals and hospices’ (25%)